The team behind the story

The Opinion is a boutique PR and marketing consultancy operating at the forefront of AI, blockchain, biotech, fintech and emerging technology.

The Opinion provides digital marketing services for startups, enterprises, and investors/family offices. The company counts over 500 strategic partners in 15+ countries in Europe, the Middle East, and Asia today.

The Opinion was founded by Dana Kachan, a serial entrepreneur and digital marketing strategist with a track record in emerging tech industries such as blockchain, FinTech, AI, AR/VR, gaming and others. Her growth marketing strategies helped entrepreneurs bring their businesses to the next level within 2-3 months.

As a strategic PR advisor, Dana Kachan guided multiple tech startups, including NeurochainAI, Edge Video AI and others.

As the ex-CMO of the BullPerks group of companies, she led marketing across 5 interconnected ventures simultaneously. She has since advised 150+ businesses, guiding founders through product launches, token sales, market entries and the moments of crisis that define whether a company survives or disappears.

Her op-ed articles on business and leadership have repeatedly gone viral, remaining among the most-read articles years after publication. Her work has been featured as top stories in major outlets, including Yahoo Finance, Entrepreneur, and UX Magazine, and continues to be referenced by journalists across the industry.

She is also the author of a book on product design, published in collaboration with Warsaw-based design agency Fireart Studio.

“We respect your time and goals. We protect your name and reputation. We work to amplify your influence. We don’t create new stories, but we can help you tell yours in the way the world would listen to and admire.”

Dana Kachan, CEO & Founder

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View fullsize At The Opinion, we support innovation in finance, technology and other industries. So we’re excited to announce our partnership with the Digital Assets Forum that will take place in Abu Dhabi on 13 May 2026. Organised by the European Blockchai
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View fullsize If you think media placements won’t boost your company’s reputation... you’re right. It’s not just about being seen, but about strategically shaping public opinion. Combining neuromarketing expertise with hands-on experience

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